— About us

We are creative technologists

DIFR is a full service innovation studio committed to designing digital and physical experiences of the future. We are driven by beautiful, intuitive user experiences.

We embrace big data, extensive research and love to ideate. With a diverse team of strategists, technologists, artists and an R&D lab we bring big ideas to life.

Our studio works internationally and is located in Amsterdam, Lisbon, and London.

  • UX and UI Design

    Whether it be interface design for websites or projected interactive environments, our team understands the possibilities of current technology. We balance intuition and research to ensure our designs are on brand, easy to use, and engaging for visitors. We think beyond the screen, designing for all touch points of a brand.

  • Product Development

    We love to build new technology and with a highly experienced hardware and software team and exceptional partners we bring complex products to market. With in-studio maker labs and a research team we quickly prototype, test and scale.

  • Innovation Consulting

    With a multidisciplinary team working across multiple industries we bring fresh insight to help your team become more innovative within internal process, think tanks, workshops, and overall system structures to help ideation flow and inspiration sharing.

  • Research & Discovery

    For those wanting a deep dive into the possibilities ahead, our team has a strong research background ranging from big data research and consumer behavior studies. We outline the best methods of product development, design, and innovation system to ensure project builds are successful.

  • We Solve

    Assessing interactions between people and a brand, quality of existing experiences, and planning and managing the deployment of a unified vision.

  • We Design

    A flexible design approach provides a coherent framework for creating valued experiences. We envision, design, and prototype across multiple devices and platforms.

  • We Measure

    Measuring the delivery of a cohesive experience across an evolving offering of products and services, aimed at building strong and long-lasting customer relationships.

  • We Connect

    Designing and engineering for the real world to ensure a clients’ products create an emotional connection from first use and deliver on their strategic intent.

Jerry Lieveld

CEO, Chief Creative

Diogo Melo

Director of Innovation & Products

Eduardo Sousa

Operations Director

Koen Gerretsen

Creative Strategist

Luís Salomé

Digital Producer

Douglas Diaz


Kimberley Beers

Product Designer

Nuno Ribeiro

Senior Designer

Miguel Morelli


Susana Sanches


Rodrigo Saraiva

Software Director